SEO – Search Engine Optimisation

Optimising your website for the search engines is based on a simple premise: provide the search engines with content that is straightforward and enables the search engines to easily follow the signs and information associated with your pages to provide an accurate search result for their users.

Our objective, which we have successfully achieved with many clients, is to have a search result finding the specific page on your site your potential customer is wanting to find; not just your home page and having to click through to the relevant page.

That next click maybe back to someone else’s earch engine listing if they haven’t immediately seen what they want on your page.

The elements of good SEO are  a combination of:

  • website structure & navigation, including strategic internal hyperlinks
  • copy writing & content development
  • technical architecture
  • use of graphics
  • effective metadata and page names.

Creative Design will provide you with a full website specification, covering:


  • Organisation
  • Site Structure
  • Navigation
  • Page URL’s

Meta Data

  • Titles
  • Descriptions
  • Key Words

On Page

  • Text
  • Image Alt Tags
  • Hyperlinks
  • Character styles/headings

Technical Architecture

  • Database(s)
  • Content management system – CMS
  • Template recommendations
  • Shopping carts